Building a client's story into an engaging live event requires both business savvy and creative flair. It's a balancing act Jen executes with precision, using her education and experience to bring objectives-driven strategies and innovative thinking in equal measure to any engagement brought her way. Throughout her career in experiential marketing, Jen has crafted a variety of award-winning event marketing initiatives, guerrilla programs, and promotional campaigns for brands such as GE, NBC Universal, UBS, and A&E. During her tenure with FIRST, Jen has overseen the creative process for experiences including Verizon Media NewFronts, Mastercard leadership meetings, The New York Times thought leadership conferences, and Samsung product launches. And as an avid concert-goer, Jen understands what it takes to engage and entertain an audience, because she's regularly a part of one. She majored in Studio Arts at Binghamton University.