The Kawasaki TERYX KRX 1000 Launch

BI WORLDWIDE / Kawasaki

 

Kawasaki secretly planned their largest launch in 30 years for a long-awaited product entry into the competitive side-by-side segment. The launch debuted the morning of October 7th, 2019 with a powerful live reveal of the TERYX KRX 1000 on stage, produced by BI WORLDWIDE and media content by FUSE. Over 2 million people logged into the live stream as the KRX 1000 screamed across the Moab desert across the wall- to- wall LED scenic backdrop and the sounds of the KRX 1000 roared backstage. Lights beamed on stage as three KRX 1000s crawled up to the front of an enormous expanse of the Moab desert.

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