Incentive Event of the Year - Winner
TAG is an independent travel and event management company. In 2019 the Events team expanded to Los Angeles, in their first year they smashed all expectations, targets and became a player to ‘watch out for’ in 2020.
TAG successfully organised a highly-memorable incentive for Mimecast, the cloud-based technology platform. The event was held in Vietnam, running a dual-destination event within Hanoi & Halong Bay over four days in May 2019.
The brief was to create and implement the annual incentive trip for the top sales employees, plus partners from across the globe. Requirements were to match the first-class experiences for 156 guests, in a unique destination and create bespoke activities and dinners.
TAG took a risk as the client had not taken a group to Asia before and were accustomed to staying in wealthier locations - TAG was suggesting ‘less luxury more experience’. The marketing approach had to change in order to entice and inform guests about Vietnam to manage expectations.
The program included a river cruise, rice field biking, a Monk Blessing and a private island beach party.
TAG solved challenges including the disappearance of the DMC with only two weeks until kick off, torrential wet weather six hours before an outside dinner and a national mourning resulting in events being banned.
Over 18 months the team turned event vision into reality; being ‘blown away’ was a common term used in feedback. Lasting memories and game-changing experiences were created and their dare to be different approach paid off.
“Very impressed with the adversity that was overcome for this entry. The itinerary was very unique and really provided the cultural experience that was "out of the box". Although many challenges were faced, the rave reviews and feedback seemed to leave the attendees unphased. I feel that this entry went above and beyond for their attendees, when you have to hunt for 100 umbrellas during dry season. Great job!”
“Huge credit to TAG for recommending a very different region, approach and venue.”
“What an incredible feat to operate such a luxury program, against client objectives with so many challenges through local factors. Experiences looked out of this world and will create long-lasting memories for attendees. Loved this submission.”