Mimecast Eagles FY19 Trip

TAG / Mimecast


TAG is an independent travel and event management company. Its global divisions – Corporate Travel, Touring, Film & Media, Events and Private Clients– tailor travel and B2B events for international corporations, entertainment tours and luxury travellers from 10 worldwide offices. In 2019 the Events team expanded to Los Angeles, in their first year they smashed all expectations, targets and became a player to ‘watch out for’ in 2020. 
TAG successfully organized a highly memorable incentive for Mimecast, the cloud-based technology platform. The event was held in Vietnam, running a dual destination event within Hanoi & Halong Bay over 4 days in May 2019.
The brief was to create and implement the annual incentive trip for the top sales employees, plus partners from across the globe. Requirements were to match the first-class experiences for 156 guests, in a unique destination and create bespoke activities and dinners. 
TAG took a risk as the client had not taken a group to Asia before and were accustomed to staying in wealthier locations; TAG was suggesting ‘less luxury more experience’. The expectations were high and to win approval TAG understood that a “nothing is too much trouble” attitude was vital.
The program included a river cruise, rice field biking, a Monk Blessing and a private island beach party. 
The marketing approach had to change in order to enticed & informed guests about Vietnam to manage expectations. 
TAG solved challenges including the disappearance of the DMC with only two weeks until kick off, 
 torrential wet weather six hours before an outside dinner and a national mourning resulting in events being banned.
Over 18 months the team turned event vision into reality; being ‘blown away’ was a common term used in feedback. Lasting memories and game-changing experiences were created and our dare to be different approach paid off.

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