Genesis Mint Concept Launch

INVNT / Genesis

 

Genesis sought to provide media, car enthusiasts and consumers with a sneak peek into its new Mint Concept, the all-electric, luxury car for the city, generate buzz and earned media around the new vehicle, and introduce its “Small Car, Big City” messaging leading into the New York International Auto Show, which took place in the same week. 
 
INVNT provided strategic and creative insight, while managing all production for the exclusive experience, which was the first official event to be held at New York’s new Hudson Yards development. The outdoor space was anchored by scenic elements including a giant pair of headphones and a handbag, and guests were entertained by live music performances, choreographed acts and a runway show featuring the fashions of world-renowned designer, Prabal Gurung.

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