COUNTRY Financial Congress 2019



COUNTRY Financial is in the midst of tremendous growth and some initiatives were proving to be a challenge as they kept up with the pace. For sales reps, it was about the little things they do everyday in order to foster the over 1 million relationships they have developed over time and continue to grow the business. Our objective was to create an opening experience and COUNTRY Financial Congress that was inclusive of all sales reps in small towns or big cities around the USA and reinforce what they need to do in the day-to-day for their clients, communities and families. It was critical that it fit their unique culture, reinforces who they are as a relationship building company and connect to why they are “Living Our Future” today in order to make tomorrow successful.

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