AMP 2020

emc3 / Rapid7


Partners: Rapid7 and emc3 
 Event: Internal Kickoff 
 Event name: AMP 2020
 Dates: 7th-8th January 2020
 Venue: Boston Convention and Exhibition Center 
 AV & Tech Support: CT – Creative Technologies 
What would you do if your company rapidly expanded from a handful to 1600+ in just a few years? Have a company kickoff? Make a kickass memorable event for your staff? 
Rapid7 is one of the fastest growing cyber security companies in the world. They’ve just gone public and have rapidly multiplied in size. Now numbering 1600+ employees, most of the staff – travelling from 20+ countries around the world – would be meeting for the very first time, making this a monumental internal communications event for the business.
Rapid7 teamed up with emc3 for strategic consultancy, step by step creative direction, and final delivery of a large scale 2-day event, executed meticulously at each touch point.
Although Rapid7 has a strong internal events team, the sheer size of this endeavour, the intricate messaging they needed amplified across various content channels, and the level of interactive elements they required to engage their audiences, prompted Rapid7, for the first time, to partner with a full-service creative agency. 
We’re proud to submit this entry as a first of its kind event for us, as well as for the client. We remained authentic to the brand, created bespoke interactive elements that involved incredible live music produced specifically for the event, and most importantly, we curated a life-altering experience for guests that they’ll be talking about years from now. They’ll tell their friends and family. In the words of Christina Luconi, CPO of Rapid7, They’ll talk about it to future hires. And they’ll never forget AMP 2020. 
Being a brand that love to push boundaries, Rapid7 had some hefty expectations for this event – but we love a challenge…

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