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BEST USE OF TECHNOLOGY

Open to: Corporates, third-party planners, PCOs, associations and suppliers

Entry questions:

Objectives: What were the client’s core objectives for the event? Outline clearly any pre-event research carried out and the business case for using hardware, software, data, apps or social media. Judges will look for entries where the role of social media and/or new technology was integral to the event and not added because it’s the latest new thing.

Challenges: What were the key challenges in organizing the event, in particular implementing the technology and/or social media used, and how were these overcome?

Delivery: Please give a full rundown of the event, including creative, content, venue, destination and logistics, focusing on the social media or technology implemented and how it was used to enhance/engage/amplify the event. Include details on pre and post-communications and interactivity during the actual event.

Results: Did the event achieve its core objectives? Please include client testimonials on the event and any statistics available from post-event analysis and qualitative feedback. How was the impact of the technology/social media measured? Judges will look for entries where the use of social media and/or new technology was proven to enhance the event.

 

These five awards will go to exceptional B2B events that satisfy and exceed a specific purpose.

 

INCENTIVE EVENT OF THE YEAR

Open to: Corporates and third-party planners.

Entry questions:

Objectives: What were the client's core objectives for the incentive trip? Outline what pre-event research was carried out and provide details on the qualifying period and pre-event communications campaign. How was the destination selected and why?

Challenges: What were the key challenges faced when organizing the incentive and how were these overcome? (eg. reduced budget, logistical challenges, unforeseen issues with destination/venue).

Delivery: Give a full rundown of the incentive delivered, including creative, content, venue, destination, logistics, focusing on how the trip met the brief and what makes this event stand out.

Results: Did the incentive achieve its core objectives? Please include client testimonials and any statistics available from post-event analysis and qualitative feedback. Judges will look for entries that can demonstrate both creativity and proven ROI.

 

INTERNAL COMMUNICATIONS EVENT OF THE YEAR

Open to: Corporates, third-party planners, PCOs and associations

Entry questions:

Objectives: What were the client's core objectives for holding an internal staff event? Was it an annual staff conference that was given a fresh twist? Or a new staff event designed to meet a specific business challenge? Outline what pre-event research was carried out and include any information relevant to the client that impacted the event, eg new management team, merger, financial challenges.

Challenges: What were the key challenges faced when organizing the event and how were these overcome? For example, reduced budget, logistical challenges, unforeseen circumstances such as issues with destination or venue, challenges around secrecy.

Delivery: Give a full rundown of the event delivered, including details on creative, content, venue, destination, logistics, focusing on how the solution met the brief and what makes this event stand out. Include details on pre and post-event strategies and any social media and technology used.

Results: Did the event achieve its core objectives? Please include client testimonials on the event and any statistics available from post-event analysis and qualitative feedback. Judges will look for entries that can demonstrate both creativity and proven ROI.

 

TEAM-BUILDING EVENT OF THE YEAR

Open to: Corporates, third-party planners and suppliers

Entry questions:

Objectives: Did you create a standout team-building experience? What was original or innovative about the ideas? How did you get teams bonding and working together more effectively? Outline what pre-event research was carried out and include information relevant to the industry sector or client that impacted the event (eg. new management team, merger, breaking silos).

Challenges: What were the key challenges faced when organizing the team-building event and how were these overcome? (eg. reduced budget, communication challenges, unforeseen issues with destination/venue, new team members).

Delivery: A full rundown of what the team-building experience consisted of, including creative, content, activities, production and details of pre and post-event strategies and any innovative technology used.

Results: How did the team-building experience deliver on its objectives? Include any statistics available from post-event analysis and qualitative feedback. Suppliers should include two short case studies and client testimonials on the experience. Judges will look for entries that can demonstrate both creativity and proven ROI.

 

CELEBRATORY EVENT OF THE YEAR

Open to: Corporates, third-party planners, PCOs and associations

Entry questions:

Objectives: What were the client's core objectives for the event? Was it a Christmas party? An awards ceremony? A company anniversary? Or perhaps a recognition event? Outline what pre-event research was carried out and include information relevant to the industry sector or client that impacted the event (eg. new management team, merger, employee engagement needs).

Challenges: What were the key challenges faced when organizing the event and how were these overcome? (eg. reduced budget, logistical challenges, unforeseen issues with destination/venue).

Delivery: Give a full rundown of the event delivered, including details of creative, content, venue, destination and logistics, focusing on how the solution met the brief and what makes this event stand out.

Results: Did the event achieve its core objectives? Please include client testimonials and any statistics available from post-event analysis and qualitative feedback. Judges will look for entries that can demonstrate both creativity and proven ROI.

 

CONFERENCE OF THE YEAR

Open to: Corporates and third-party planners who have organized an outstanding conference, congress or convention

Entry questions:

Objectives: What were the client's core objectives for the conference? Outline what pre-event research was carried out and include any information relevant to the industry sector or client that impacted the event (eg. new management team, merger, recent financial challenges). How was the destination selected?

Challenges: What were the key challenges faced when organizing the conference and how were these overcome? For example, reduced budget, logistical challenges, issues with destination or venue.

Delivery: Give a full rundown of the event delivered, including creative, content, venue, destination, logistics, focusing on how the solution met the brief and what makes this event stand out. Include details on any social media and technology used.

Results: Did the event achieve its core objectives? Please include client testimonials and any statistics available from post-event analysis and qualitative feedback. Judges will look for entries that can demonstrate both creativity and proven ROI.

 

SECTOR SPECIFIC EVENT OF THE YEAR

These five awards will go to the very best planners within the B2B events industry.

 

 

EVENT COMPANY OF THE YEAR - MID-SIZED

Open to: Third-party planners with teams based in the Americas only (with between 21 and 50 employees)

Entry questions:

Company overview: Are you the number one third-party planner located in the Americas? What makes your business stand out from the crowd? This award will be given to a third-party planner that has achieved standout results in the last year. Please detail; the number of employees and staff retention rate, financial performance including year-on-year growth in profits and turnover, staff incentives, training programs and flexible working practices.

Annual review: Why was the last year a big year for the third-party planner and what USPs or new innovations make it stand out from others in the industry. Include details of new client wins or repeat business from existing clients picked up in the last year (this information will be treated confidentially). Please include client testimonials.

Case studies: Please include two short case studies of B2B events delivered for clients, describing the objectives, delivery and results/ROI for each event.

Future strategy: How is the third-party planner looking to build on its success from the last 12 months? What new campaigns, initiatives and strategies will the company be looking to implement in order to succeed?

 

EVENT COMPANY OF THE YEAR - LARGE

Open to: Third-party planners with teams based in the Americas only (with more than 51 employees)

Entry questions:

Company overview: Are you the number one third-party planner located in the Americas? What makes your business stand out from the crowd? This award will be given to an third-party planner that has achieved standout results in the last year. Please detail; the number of employees and staff retention rate, financial performance including year-on-year growth in profits and turnover, staff incentives, training programs and flexible working practices.

Annual review: Why was the last year a big year for the third-party planner and what USPs or new innovations make it stand out from others in the industry. Include details of new client wins or repeat business from existing clients picked up in the last year (this information will be treated confidentially). Please include client testimonials.

Case studies: Please include two short case studies of B2B events delivered for clients, describing the objectives, delivery and results/ROI for each event.

Future strategy: How is the third-party planner looking to build on its success from the last 12 months? What new campaigns, initiatives and strategies will the company be looking to implement in order to succeed?

 

GRAND PRIX

One main award will be presented to the company or individual the judges feel has proven outstanding excellence in the MICE industry. This will be chosen from all of the category entries and cannot be entered directly.

 

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