Open to: Corporates, third-party planners, PCOs, associations and suppliers
Objectives: What were the client’s core objectives for the event? Outline clearly any pre-event research carried out and the business case for using hardware, software, data, apps or social media. Judges will look for entries where the role of social media and/or new technology was integral to the event and not added because it’s the latest new thing.
Challenges: What were the key challenges in organizing the event, in particular implementing the technology and/or social media used, and how were these overcome?
Delivery: Please give a full rundown of the event, including creative, content, venue, destination and logistics, focusing on the social media or technology implemented and how it was used to enhance/engage/amplify the event. Include details on pre and post-communications and interactivity during the actual event.
Results: Did the event achieve its core objectives? Please include client testimonials on the event and any statistics available from post-event analysis and qualitative feedback. How was the impact of the technology/social media measured? Judges will look for entries where the use of social media and/or new technology was proven to enhance the event.