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These six awards will go to exceptional B2B events that stand out from the crowd in their respective sectors.
Open to: Corporates, third-party planners, PCOs and associations

 

AUTOMOTIVE EVENT OF THE YEAR

Entry questions:

Objectives: What were the client's core objectives for the event? Outline what pre-event research was carried out and include information relevant to the industry sector or client that impacted the event (eg. new management team, merger, market challenges).

Challenges: What were the key challenges faced when organizing the event and how were these overcome? (eg. reduced budget, logistical challenges, unforeseen issues with destination/venue).

Delivery: Give a full rundown of the event delivered, including details of creative, content, venue, destination and logistics, focusing on how the solution met the brief and what makes this event stand out.

Results: Did the event achieve its core objectives? Please include client testimonials and any statistics available from post-event analysis and qualitative feedback. Judges will look for entries that can demonstrate both creativity and proven ROI.

 

FINANCE & PROFESSIONAL SERVICES EVENT OF THE YEAR

Entry questions:

Objectives: What were the client's core objectives for the event? Outline what pre-event research was carried out and include information relevant to the industry sector or client that impacted the event (eg. new management team, merger, market challenges).

Challenges: What were the key challenges faced when organizing the event and how were these overcome? (eg. reduced budget, logistical challenges, unforeseen issues with destination/venue).

Delivery: Give a full rundown of the event delivered, including details of creative, content, venue, destination and logistics, focusing on how the solution met the brief and what makes this event stand out.

Results: Did the event achieve its core objectives? Please include client testimonials and any statistics available from post-event analysis and qualitative feedback. Judges will look for entries that can demonstrate both creativity and proven ROI.

 

TECHNOLOGY & TELECOMS EVENT OF THE YEAR

Entry questions:

Objectives: What were the client's core objectives for the event? Outline what pre-event research was carried out and include information relevant to the industry sector or client that impacted the event (eg. new management team, merger, market challenges).

Challenges: What were the key challenges faced when organizing the event and how were these overcome? (eg. reduced budget, logistical challenges, unforeseen issues with destination/venue).

Delivery: Give a full rundown of the event delivered, including details of creative, content, venue, destination and logistics, focusing on how the solution met the brief and what makes this event stand out.

Results: Did the event achieve its core objectives? Please include client testimonials and any statistics available from post-event analysis and qualitative feedback. Judges will look for entries that can demonstrate both creativity and proven ROI.

 

PHARMA & HEALTHCARE EVENT OF THE YEAR

Entry questions:

Objectives: What were the client's core objectives for the event? Outline what pre-event research was carried out and include information relevant to the industry sector or client that impacted the event (eg. new management team, merger, market challenges).

Challenges: What were the key challenges faced when organizing the event and how were these overcome? (eg. reduced budget, logistical challenges, unforeseen issues with destination/venue).

Delivery: Give a full rundown of the event delivered, including details of creative, content, venue, destination and logistics, focusing on how the solution met the brief and what makes this event stand out.

Results: Did the event achieve its core objectives? Please include client testimonials and any statistics available from post-event analysis and qualitative feedback. Judges will look for entries that can demonstrate both creativity and proven ROI.

 

CONSUMER & MEDIA EVENT OF THE YEAR

Entry questions:

Objectives: What were the client's core objectives for the event? Outline what pre-event research was carried out and include information relevant to the industry sector or client that impacted the event (eg. new management team, merger, market challenges).

Challenges: What were the key challenges faced when organizing the event and how were these overcome? (eg. reduced budget, logistical challenges, unforeseen issues with destination/venue).

Delivery: Give a full rundown of the event delivered, including details of creative, content, venue, destination and logistics, focusing on how the solution met the brief and what makes this event stand out.

Results: Did the event achieve its core objectives? Please include client testimonials and any statistics available from post-event analysis and qualitative feedback. Judges will look for entries that can demonstrate both creativity and proven ROI.

 

MANUFACTURING & INDUSTRIAL EVENT OF THE YEAR

Entry questions:

Objectives: What were the client's core objectives for the event? Outline what pre-event research was carried out and include information relevant to the industry sector or client that impacted the event (eg. new management team, merger, market challenges).

Challenges: What were the key challenges faced when organizing the event and how were these overcome? (eg. reduced budget, logistical challenges, unforeseen issues with destination/venue).

Delivery: Give a full rundown of the event delivered, including details of creative, content, venue, destination and logistics, focusing on how the solution met the brief and what makes this event stand out.

Results: Did the event achieve its core objectives? Please include client testimonials and any statistics available from post-event analysis and qualitative feedback. Judges will look for entries that can demonstrate both creativity and proven ROI.

 

These five awards will go to exceptional B2B events that satisfy and exceed a specific purpose.

 

INCENTIVE EVENT OF THE YEAR

Open to: Corporates and third-party planners.

Entry questions:

Objectives: What were the client's core objectives for the incentive trip? Outline what pre-event research was carried out and provide details on the qualifying period and pre-event communications campaign. How was the destination selected and why?

Challenges: What were the key challenges faced when organizing the incentive and how were these overcome? (eg. reduced budget, logistical challenges, unforeseen issues with destination/venue).

Delivery: Give a full rundown of the incentive delivered, including creative, content, venue, destination, logistics, focusing on how the trip met the brief and what makes this event stand out.

Results: Did the incentive achieve its core objectives? Please include client testimonials and any statistics available from post-event analysis and qualitative feedback. Judges will look for entries that can demonstrate both creativity and proven ROI.

 

INTERNAL COMMUNICATIONS EVENT OF THE YEAR

Open to: Corporates, third-party planners, PCOs and associations

Entry questions:

Objectives: What were the client's core objectives for holding an internal staff event? Was it an annual staff conference that was given a fresh twist? Or a new staff event designed to meet a specific business challenge? Outline what pre-event research was carried out and include any information relevant to the client that impacted the event, eg new management team, merger, financial challenges.

Challenges: What were the key challenges faced when organizing the event and how were these overcome? For example, reduced budget, logistical challenges, unforeseen circumstances such as issues with destination or venue, challenges around secrecy.

Delivery: Give a full rundown of the event delivered, including details on creative, content, venue, destination, logistics, focusing on how the solution met the brief and what makes this event stand out. Include details on pre and post-event strategies and any social media and technology used.

Results: Did the event achieve its core objectives? Please include client testimonials on the event and any statistics available from post-event analysis and qualitative feedback. Judges will look for entries that can demonstrate both creativity and proven ROI.

 

TEAM-BUILDING EVENT OF THE YEAR

Open to: Corporates, third-party planners and suppliers

Entry questions:

Objectives: Did you create a standout team-building experience? What was original or innovative about the ideas? How did you get teams bonding and working together more effectively? Outline what pre-event research was carried out and include information relevant to the industry sector or client that impacted the event (eg. new management team, merger, breaking silos).

Challenges: What were the key challenges faced when organizing the team-building event and how were these overcome? (eg. reduced budget, communication challenges, unforeseen issues with destination/venue, new team members).

Delivery: A full rundown of what the team-building experience consisted of, including creative, content, activities, production and details of pre and post-event strategies and any innovative technology used.

Results: How did the team-building experience deliver on its objectives? Include any statistics available from post-event analysis and qualitative feedback. Suppliers should include two short case studies and client testimonials on the experience. Judges will look for entries that can demonstrate both creativity and proven ROI.

 

CELEBRATORY EVENT OF THE YEAR

Open to: Corporates, third-party planners, PCOs and associations

Entry questions:

Objectives: What were the client's core objectives for the event? Was it a Christmas party? An awards ceremony? A company anniversary? Or perhaps a recognition event? Outline what pre-event research was carried out and include information relevant to the industry sector or client that impacted the event (eg. new management team, merger, employee engagement needs).

Challenges: What were the key challenges faced when organizing the event and how were these overcome? (eg. reduced budget, logistical challenges, unforeseen issues with destination/venue).

Delivery: Give a full rundown of the event delivered, including details of creative, content, venue, destination and logistics, focusing on how the solution met the brief and what makes this event stand out.

Results: Did the event achieve its core objectives? Please include client testimonials and any statistics available from post-event analysis and qualitative feedback. Judges will look for entries that can demonstrate both creativity and proven ROI.

 

CONFERENCE OF THE YEAR

Open to: Corporates and third-party planners who have organized an outstanding conference, congress or convention

Entry questions:

Objectives: What were the client's core objectives for the conference? Outline what pre-event research was carried out and include any information relevant to the industry sector or client that impacted the event (eg. new management team, merger, recent financial challenges). How was the destination selected?

Challenges: What were the key challenges faced when organizing the conference and how were these overcome? For example, reduced budget, logistical challenges, issues with destination or venue.

Delivery: Give a full rundown of the event delivered, including creative, content, venue, destination, logistics, focusing on how the solution met the brief and what makes this event stand out. Include details on any social media and technology used.

Results: Did the event achieve its core objectives? Please include client testimonials and any statistics available from post-event analysis and qualitative feedback. Judges will look for entries that can demonstrate both creativity and proven ROI.

 

These four awards will go to exceptional B2B events that have adopted creative and innovative solutions in order to achieve their goals.

 

BEST USE OF TECHNOLOGY

Open to: Corporates, third-party planners, PCOs, associations and suppliers

Entry questions:

Objectives: What were the client’s core objectives for the event? Outline clearly any pre-event research carried out and the business case for using hardware, software, data, apps or social media. Judges will look for entries where the role of social media and/or new technology was integral to the event and not added because it’s the latest new thing.

Challenges: What were the key challenges in organizing the event, in particular implementing the technology and/or social media used, and how were these overcome?

Delivery: Please give a full rundown of the event, including creative, content, venue, destination and logistics, focusing on the social media or technology implemented and how it was used to enhance/engage/amplify the event. Include details on pre and post-communications and interactivity during the actual event.

Results: Did the event achieve its core objectives? Please include client testimonials on the event and any statistics available from post-event analysis and qualitative feedback. How was the impact of the technology/social media measured? Judges will look for entries where the use of social media and/or new technology was proven to enhance the event.

 

BEST USE OF SMALL BUDGET

Open to: Corporates, third-party planners, PCOs and associations (with a budget below $125k)

Entry questions:

Objectives: What were the client's core objectives for the event? Entrants should state why the budget was restricted and include details of the budget, plus any relevant background on the client's business or industry sector (this information will be treated confidentially).

Challenges: What were the core challenges in organizing the event? How did budget limitations impact on the choice of venue/destination, or the type of event that was delivered. Was it difficult to negotiate with suppliers to bring down costs?

Delivery: Give a full rundown of the event delivered, including creative, content, venue, destination and logistics, focusing the steps taken to make sure the event delivered on the brief without breaking the budget.

Results: Did the event nail its core objectives and come in on budget? Please include client testimonials on the event and any statistics available from post-event analysis and qualitative feedback. Judges will look for an event that delivered both creativity and clear ROI for the client, despite budget limitations.

 

BEST USE OF CSR

Open to: Corporates, third-party planners, PCOs, associations and suppliers who have demonstrated excellent awareness of CSR or sustainability in live events.

Entry questions:

Objectives: What were the client’s core objectives for the event? Outline clearly any pre-event research carried out and the reason for the emphasis on Corporate Social Responsibility or sustainability. Judges will look for entries where the role of CSR exceeded industry norms or sustainable practice went above and beyond what was expected.

Challenges: What were the key challenges in organizing the event, in particular implementing the CSR or sustainability strategies, and how were these overcome?

Delivery: Please give a full rundown of the event, including creative, content, venue, destination and logistics, focusing on the CSR/sustainability aspects and how they were used. Include details of pre and post-event and communication of the initiatives during the actual event - how did delegates know of all the good being done?

Results: Did the event achieve its core objectives? Please include client testimonials on the event and any statistics available from post-event analysis and qualitative feedback. How was the impact of the CSR/sustainability initiatives measured? Judges will look for entries where the use of CSR/sustainable practices was proven to truly make a difference and could inspire others.

 

BEST BRAND AMPLIFICATION

Open to: Corporates, third-party planners, PCOs, associations and suppliers

Entry questions:

Objectives: What were the client’s core objectives for the event? Outline clearly any pre-event research carried out and how the brand was amplified before, during and/or after the event through marketing, technology and innovation. Judges will look for entries where the brand clearly stood out at the event, but wasn’t invasive.

Challenges: What were the key challenges in organizing the event, with particular context around the brand amplification aspects and how the initial vision was to be implemented, and how were these overcome?

Delivery: Please give a full rundown of the event, including creative, content, venue, destination and logistics, focusing on how the brand was amplified and how it was used to enhance/engage the event. Include details on pre and post-communications and interactivity during the actual event.

Results: Did the event achieve its core objectives? Please include client testimonials on the event and any statistics available from post-event analysis and qualitative feedback. How was the impact of the brand amplification measured? Judges will look for entries where the use of brand was proven to enhance the event and create a stronger connection with the attendees.

 

These four awards will go to exceptional suppliers within the B2B events industry.

 

BEST VENUE

Open to: Venues, convention centres and hotels with large meeting facilities located within the Americas.

Entry questions:

Overview: Are you an events venue in the Americas that has had a stand-out year for B2B events? Posted record financial results? Created an innovative way to use the space? Introduced new packages or technological innovations? Provide a brief overview of your venue including location, square feet and capacities.

Financial results: Demonstrate the success of your business in the last year, including details of repeat or new business won. Please detail the number of events held, and financial information on the performance of the venue in comparison to the previous year(s).

Case studies: Provide two case studies of events hosted in the last year. Detail how the venue worked with the client to ensure its business objectives were met. Were there any unusual requests? If so, what did the team do to meet these? Did you provide any additional services? Please include client testimonials and any statistics available from post-event analysis and qualitative feedback. Case studies should be no more than one 8.26" by 11.69" side each.

 

BEST HOTEL

Open to: Hotels located in the Americas

Entry questions:

Overview: Are you a hotel located in the Americas that has had a stand-out year for MICE groups? Posted record financial results? Invested in a massive refurbishment? Introduced new packages or technological innovations? Or perhaps you are a brand new hotel? Provide a brief overview of your hotel including location, room numbers, square feet and capacities.

Financial results: Demonstrate the success of your business in the last year, including details of repeat or new business won. Please detail the number of MICE groups that have stayed, and financial information on the performance of the hotel in comparison to the previous year(s).

Case studies: Provide two case studies of events hosted in the last year. Detail how the venue worked with the client to ensure its business objectives were met. Were there any unusual requests? If so, what did the team do to meet these? Did you provide any additional services? Please include client testimonials and any statistics available from post-event analysis and qualitative feedback. Case studies should be no more than one 8.26" by 11.69" side each.

 

BEST MICE TEAM

Open to: Venues, hotels or supplier MICE teams located in the Americas. This could be a sales team, events team, marketing team or any other team you think has done an outstanding job.

Entry questions:

Overview: Are you a MICE team located in the Americas working for a venue, hotel or industry supplier that has had a stand-out year? Achieved record financial results? Provided incredible service for world-class events? Provide a brief overview of your team and what makes them the best-in-class.

Financial results: Demonstrate the success of your team in the last year, including details of repeat or new business won. Please detail the amount of business achieved, and financial information on the performance of the business in comparison to the previous year(s).

Case studies: Provide two case studies of end-to-end customer service in the last year. Detail how the team worked with the client to ensure its business objectives were met. Were there any unusual requests? If so, what did the team do to meet these? Did you provide any additional services? Please include client testimonials and any statistics available from post-event analysis and qualitative feedback. Case studies should be no more than one 8.26" by 11.69" side each.

 

BEST EVENTS DESTINATION

Open to: International cities, countries and regions who have had a successful year with a target market in the Americas.

Entry questions:

Overview: Are you an international destination that has had a stand-out year for B2B events? Had a record number of MICE visitors? Hosted particularly impressive events? Repositioned yourself within the MICE industry? Provide a brief overview of your destination including hotels, venues, activities and transport links.

Financial results: Demonstrate the success of your destination in the last year, including details of repeat or new business won. Please detail the number of events held, and financial information on the performance of the destination in comparison to the previous year(s).

Case studies: Provide two case studies of events hosted in the last year. Detail how the destination worked with the client to ensure its business objectives were met. Were there any unusual requests? If so, what did the team do to meet these? Did you provide any additional services? Please include client testimonials and any statistics available from post-event analysis and qualitative feedback. Case studies should be no more than one 8.26" by 11.69" side each.

 

These five awards will go to the very best planners within the B2B events industry.

 

 

EVENT COMPANY OF THE YEAR - SMALL

Open to: Third-party planners with teams based in the Americas only (with up to 20 employees)

Entry questions:

Company overview: Are you the number one third-party planner located in the Americas? What makes your business stand out from the crowd? This award will be given to a third-party planner that has achieved standout results in the last year. Please detail; the number of employees and staff retention rate, financial performance including year-on-year growth in profits and turnover, staff incentives, training programs and flexible working practices.

Annual review: Why was the last year a big year for the third-party planner and what USPs or new innovations make it stand out from others in the industry. Include details of new client wins or repeat business from existing clients picked up in the last year (this information will be treated confidentially). Please include client testimonials.

Case studies: Please include two short case studies of B2B events delivered for clients, describing the objectives, delivery and results/ROI for each event.

Future strategy: How is the third-party planner looking to build on its success from the last 12 months? What new campaigns, initiatives and strategies will the company be looking to implement in order to succeed?

 

EVENT COMPANY OF THE YEAR - MID-SIZED

Open to: Third-party planners with teams based in the Americas only (with between 21 and 50 employees)

Entry questions:

Company overview: Are you the number one third-party planner located in the Americas? What makes your business stand out from the crowd? This award will be given to a third-party planner that has achieved standout results in the last year. Please detail; the number of employees and staff retention rate, financial performance including year-on-year growth in profits and turnover, staff incentives, training programs and flexible working practices.

Annual review: Why was the last year a big year for the third-party planner and what USPs or new innovations make it stand out from others in the industry. Include details of new client wins or repeat business from existing clients picked up in the last year (this information will be treated confidentially). Please include client testimonials.

Case studies: Please include two short case studies of B2B events delivered for clients, describing the objectives, delivery and results/ROI for each event.

Future strategy: How is the third-party planner looking to build on its success from the last 12 months? What new campaigns, initiatives and strategies will the company be looking to implement in order to succeed?

 

EVENT COMPANY OF THE YEAR - LARGE

Open to: Third-party planners with teams based in the Americas only (with more than 51 employees)

Entry questions:

Company overview: Are you the number one third-party planner located in the Americas? What makes your business stand out from the crowd? This award will be given to an third-party planner that has achieved standout results in the last year. Please detail; the number of employees and staff retention rate, financial performance including year-on-year growth in profits and turnover, staff incentives, training programs and flexible working practices.

Annual review: Why was the last year a big year for the third-party planner and what USPs or new innovations make it stand out from others in the industry. Include details of new client wins or repeat business from existing clients picked up in the last year (this information will be treated confidentially). Please include client testimonials.

Case studies: Please include two short case studies of B2B events delivered for clients, describing the objectives, delivery and results/ROI for each event.

Future strategy: How is the third-party planner looking to build on its success from the last 12 months? What new campaigns, initiatives and strategies will the company be looking to implement in order to succeed?

 

CORPORATE EVENTS TEAM OF THE YEAR

Open to: In-house corporate event planners that organise any type of event. (If your employer is a third party planner but you have been placed within a corporate client, you should apply for the agency categories.) 

Entry questions:

Overview: Are you an in-house corporate events team that has had a stand-out year? Achieved record financial results/delegate numbers? Introduced new events? Improved the service for stakeholders? Provide a brief overview of your team and what makes them the best-in-class.

Results: Demonstrate the success of your team in the last year, including details of the ROI of the events. Please detail the amount of business achieved, financial information on the performance of the event in comparison to the previous year(s), stakeholder testimonials and delegate feedback.

Case studies: Please include two short case studies of B2B events delivered for the business, describing the objectives, delivery and results/ROI for each event.

Future strategy: How is the team looking to build on its success from the last 12 months? What new events, initiatives and strategies will the team be looking to implement in the future?

 

GRAND PRIX

One main award will be presented to the company or individual the judges feel has proven outstanding excellence in the MICE industry. This will be chosen from all of the category entries and cannot be entered directly.

 

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